Tutorial: Business Planning 1A – Idea and Customer Value (English)

Our focus: Business Planning and presentation of company, product and service

The tutorial offers a general overview of business planning and tips on how to proceed in a one-hour format. This includes basics such as the structure of a business plan, possible formats and tips on the right language and tone to reach your target groups. Learn how to write an executive summary and present your solution in an appealing way. We will focus on the description of your technological basis and the quantification of significant, relevant customer benefits.

The tutorial content in detail:
– Structure and formats of a business plan
– Criteria of the executive summary
– relevant factors in the presentation of products, services & solutions, customer benefits & USPs